I agree with Steve on this one - the reference to Widbury Hill makes entire sense. The south, west and north of the town are served by nearby access points to the A10 (Hoe Lane/Rush Green, Watton Road and Wadesmill Road respectively) but from the east this is a problem. Development to the east of Ware - ie outside the Cozens Road radius - almost demands attention to the Widbury Hill side.
London Road/Ware Bridge/High Street (to get safely back on thread) cannot deal with further throughput Which leaves me fascinated how they would link Widbury Hill to the A10.
A welcome if tentative hint that someone might be thinking strategically about the effect of another large number of homes on the town infrastructure. Well at least we have the hairdressers and fast food outlets already in place to cope.